Youtube reigns supreme over online video-sharing platforms with more than 2 million users monthly. With more than 15 years of public content, there’s a lot of competition for views. Youtube stars, influencers, and big brands are all chasing watch time and likes.
But why are users and companies interested in Youtube video likes? Take a walk with me into an imaginary scenario.
You’re back in school, sitting three rows behind your crush. You write a note that asks, “Do you like me?” with ‘like’ or ‘dislike’ written underneath. You pass the message, your crush opens it, and then the teacher confiscates it. Now with your life-changing note in the teacher’s waste bin, you might never see if your message received a ‘like.’
Is it more devastating not knowing the answer? Or would it be worse to see ‘dislike’ circled? Does it matter that you might never know who liked your Youtube video?
While the stakes are higher, the anticipation of that fateful ‘like’ is the same as it was when you were sitting three rows behind your crush. Everyone wants to be liked. But it’s more complicated when a ‘like’ alters how the Almighty Youtube Algorithm sees your video. Why do ‘likes’ matter?
Understanding your demographic is essential for creating engaging videos. Seeing who liked your video can provide crucial information about the demographic your videos are reaching. Is it your target audience? Did someone unexpected like your video?
The truth is, you can’t see who liked your Youtube video.
Youtube hides the identity of users who like or dislike to protect the privacy and safety of individual users. You won’t see who liked your video or disliked a comment.
However, you do have access to analytics. You can see the demographic of users who liked your video. You won't know if your crush or your coworkers liked your video. Still, you can find out which geographic region has discovered your content.
Where are the likes and dislikes coming from? If you want to reach your target demographic, you need to know if the right people see your engaging videos.
By hovering over your account icon, a drop-down menu will appear. Select ‘Youtube Studio.’ You might also see ‘Creator Studio.’
Once you’ve selected the Creator Studio, a new page will load. Another menu will appear. You’ll see creator options, such as Video Manager, Live Streaming, Community, and Channel. Underneath those, you should see ‘Analytics.’ Click here.
The Analytics drop-down menu has several valuable features. When you first click, you’ll automatically land on ‘Overview.’ If you continue down the drop-down menu, you’ll see ‘Likes and Dislikes.’ Click here.
‘Likes and Dislikes’ will open with a graph with selections underneath. You should familiarize yourself with the analytics tools and take time to explore this area.
You can also click on ‘Geography’ to discover which countries have the most likes or dislikes.
Look at the ‘Subscription Status’ tab to compare your subscriber count with your likes. This comparison can tell you how retentive your videos are and whether you need to change video production techniques to increase Youtube video likes.
Google also has a brief Youtube analytics basics guide. You won’t learn everything you should know, but if you need to start from scratch or remind yourself how to sign in to Youtube Studio, it’s handy to access.
After exploring the likes and dislikes, here are a few frequently asked questions and the answers you should know.
Dislikes matter because of how they affect the Youtube algorithm. User engagement is significant, and a ‘like’ or ‘dislike’ contributes to video interaction. Oddly enough, a dislike can be as positive as a like because the algorithm reads the action as engagement.
However, if a user dislikes your video, they’re not likely to increase their watch time. A dislike also won’t translate to a viewer clicking on any links you’ve shared.
Another reason dislikes matter is what they tell you about the quality of your Youtube video production. Why do viewers dislike your video? Look at your video metrics. Is your target demographic disliking the video?
It's always better to gain a like over a dislike. But don't stress over thumbs up or down. It's more important to increase viewer retention and compel watchers with a call-to-action.
Comment sections can be danger zones. But they’re also an essential part of Youtube’s feedback loop. The algorithm recommends videos that have more likes, dislikes, shares, watch time, and comments.
The best approach is to become an alert moderator and turn on comments. Comment moderators can flag problematic comments. Some automatic moderators can ban specific language. Unfortunately, we haven’t reached an age where artificial intelligence can understand nuances. We recommend combining automated and human eyes.
In ‘Creator Studio’ (or ‘Youtube Studio’), find ‘Community Settings.’ You can invite moderators by adding their Youtube channel URL. There’s no ‘I’ in moderator! With a team of moderators, you can observe without discouraging viewer engagement.
In ‘Community Settings,’ you can edit moderation settings. You’ll see a space to add blocked words. Any comments containing your banned words will automatically be hidden and held for review.
If you’re wary of comments, you can also hold all comments for review. If you and a few moderators can approve or disapprove comments individually, nothing scary will sneak into your comment section.
Disabling comments is like swimming against the current. It’s not impossible, but it’s challenging to get anywhere fast. If you can employ moderation strategies, you can work smarter, not harder.
We shared how to find ‘Likes and Dislikes,’ but those aren’t the only metrics you should be tracking. Likes and dislikes help the success of your video, but other metrics help you define why and how your videos are working.
Did someone watch a few seconds of your video or the entire video? Watch time tells you if the quality of your video production retains viewers. Even Youtube Stars don’t have 100% watch time for every video, but it’s crucial to know which way your percentage is leaning.
Audience information is a must for channel growth. The audience metrics can tell you where your viewers found your video. For example, was your video recommended or found through an individual’s search results?
Audience demographics can also tell you other helpful information, such as gender, age, and unique viewers. How many times did a single user rewatch your video? How many times did they watch it? You won't know the viewer's identity. But it can tell you if you're attracting unique or multiple viewers or you've intrigued one very invested individual.
Youtube tracks how often viewers click on your video. Whether it's on your homepage, recommended, or trending, how often are viewers compelled to click for every appearance of your video? An eye-catching thumbnail and compelling storytelling are vital components for a high click-through rate (CTR).
If your video has a call-to-action or links you want the viewer to follow, it's crucial to know if your audience is listening. Suppose you're selling a product through a link or asking viewers to follow your content on another platform. In that case, you need viewers interested in taking action.
Unfortunately, Youtube Analytics doesn’t include an option for this. It is, however, a handy feature for businesses and brands. Until Youtube updates its metrics options, you can use a link tracker to calculate how many viewers click on your video links.
Marketing yourself or your business can be tricky on a platform where everyone is competing for attention. Analytics provides necessary resources about how effective your videos are, but it can’t make the videos for you.
There are indefinite ways Youtube’s treacherous algorithm can suppress or promote your videos. It can be challenging to make impactful changes. Video sharing platforms are overwhelmed with creators and brands all vying for spots in the trending or recommended sections.
Trying to chase algorithmic trends can be like running a marathon without wearing shoes. How can you find the right fit and join the Youtube race? You can team up with experts who know the Youtube route.
Youtube video production services help you improve the impact of your videos. Your videos need a defined brand showcased through effective storytelling. Professional video production services are experts in communicating your brand.
Full Circle Media creates marketing videos that inspire viewers to take action and engage with your content. Experts can pinpoint areas of weakness and transform those into areas of strength. Optimized video descriptions, community engagement, and understanding metrics are all necessary to get more views.
You don’t need to worry over likes and dislikes alone. Let professional video production services deliver your message from the teacher’s trash bin and get you the answers you need.
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