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Website Design Tips and Tricks that will make you an SEO Master

There are two main factors that will determine if your site is going to be successful or not. They include the visual appearance of your site and your internal coding. Search engines such as Yahoo, Bing and Google usually use the same formula when choosing which sites to rank and which ones to put to the bottom of the pile. When browsing a site, your average visitor will have a variety of expectations. If you want to make sure that you check all of the boxes, then this is the guide for you.

Layout

A website’s layout can easily make a good impression if you are visiting for the first time. It can also help you to showcase your company image on the internet. It’s vital that you follow up on the latest website design trends if possible. One-page layouts are very popular right now, and they are rocking the website design world. The one-page layout comes with a variety of bonuses, mainly because it combines convenience with an easy-to-digest format.

Mobile Friendly

Mobile-friendly sites are the future. Millions of people use their phones to browse the web all over the world. Smartphones have become so advanced that it is now sometimes easier to make a purchase through an app when compared to the internet. You have to make sure that you upgrade your site to a mobile-friendly design if possible. Google and Bing recommend mobile-friendly layouts, and if your site doesn’t have one, then you’ll certainly be left in the dust. Want to make sure that your layout works with a mobile-friendly design? Use Webflow and Figma to design and create your site through an intelligent drag and drop process. After all, why would you make things more complicated than they need to be?  If you want to make your site more mobile-friendly, increase the font size, add the viewport tag and also adopt a responsive layout.

Color Scheme

The biggest Fortune 500 companies have a very detailed identity when it comes to their brand. They have a particular color scheme, and they also have a designated theme. If you have 3 colors on your site, use this as your theme. Remember, less is more, so don’t be afraid to include white, along with two other vibrant colors, if you want to really make your site stand out.

Meta Variations

Meta tags will notify a search engine of your title, your description, keywords and your index rate. Most search engines will pick up on your website’s meta tags before your site is ranked. Long-tail keywords tend to rank the best because they are specific and unique. The more specific your website is, the more chances you have of being able to rank higher. Re-check your website to see if there are missing tags, and also make sure that every page you have, has its own designated meta tag.

Double Sidebar Removal

The double sidebar isn’t just out of style, it brings down your SEO potential. The double sidebar increases the links as well as your media files. Too many external links and images will make your site heavy. Aside from this, mobile devices don’t function as well on sites that have a double sidebar. It’s recommended that you either reduce the content on your sidebar, or that you eliminate it entirely.

Minimal Design

Minimal website design is trendier than ever, and it’s a fantastic way for you to boost your SEO. The visual appeal of a minimalistic design is very easy to understand, and it’s also super straightforward too. Remember, if you want to opt for a minimal design, then your menu should be the primary source of navigation. It should also be placed in the most visible location too.

CSS Compression

A website may well have a fantastic exterior, but you have to make sure that the interior is up to par as well. CSS coding is very important when it comes to the ranking of your site. On top of this, it can influence how good your site looks too. Websites that are categorized as being “well-designed” tend to have minimal code. If you compress a CSS code, this will reduce the line count, and it will also remove any potential duplicates inside the file too. The compression will speed up the site, and it will give you a much faster download time.

Broken Link Checks

Broken links on your site will increase the amount of redirects that you have. If you have too many redirects, then this can lead to your visibility dropping. You have to make sure that you eliminate all of your broken links by doing a link check. This will help you make sure that you are limiting the number of problems your site has. Misspelt words are easily some of the main issues that will cause link breaks. Website servers do tend to have sensitive characters. Of course, broken links also occur when there’s a change in sensitivity.

Duplicate Content

Duplicate content on a website has to be removed right away. Website visitors do not want to have to read duplicate content. SEO strongly frowns upon it as well. Removing any duplicated content on your site is a fantastic way for you to ensure that your website visitors are given the best possible experience, and it will rocket the potential of your site too.

Readable Structures

The structure of your URL will play a major role in your indexing speed. Having a good structure for your URLs will promote good on-page SEO. What’s a good structure? A good URL structure includes links that are understandable as well as links that are short. If you want to make sure that your site is the best that it can be, then the URL structure is a very good place for you to start.

So there are many tips and tricks that you can use to ensure that your site is the best that it can be. If you want to take things to that next level, make sure that you are continually updating your blog with new and exciting content.

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