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Video Production Tips: Create a Successful Video in 7 Easy Steps

Video production is one of the most powerful tools for marketing a business. It can turn your company into an industry leader and skyrocket revenue, but only if you know what you're doing. In this post, we'll be showing 7 easy steps on the video production process with confidence so that it's effective for your business. We'll also provide some tips on video production services for those who are new to the game!

video production and video editing equipment

What is Video Production?

Video production entails the recording, editing, and distributing of video content. The process is typically broken down into three stages: pre-production, production, and post-production.

The first stage of a project is Pre-Production which includes determining what will be shot from script to camera angles for each scene in the movie or show. This is the content creation phase.

Production involves shooting the video and capturing raw footage.

Post-production is when editors, animators, composers, sound engineers, and other specialists edit together all of the bits of film they shot to create a final product. The goal in editing is make it as crisp and clear as possible for viewers to comprehend. This stage can also include the addition of visual effects, or graphics to make a video more interesting.

A project moves from one stage to another as production and post-production come together.

Video content can be distributed through television channels and video production companies such as HBO in America, YouTube for internet audiences around the world, DVD disks that are played on televisions sets with Blu Ray players, or through the use of VOD platforms like Hulu.

Video Production Process

Although the video production process has been broken down into three major phases, let us examine it step by step.

1. Coming up with a concept

Coming up with a concept for your video can be one of the hardest parts. The good news is that you don’t have to reinvent the wheel! If you are selling a product, use an example or demonstration of how it works to let people know what they will get if they buy from you. Showing before and after pictures is also a great option.

If you have an idea of who your target audience is, think about what their questions are and how to answer them in the video. If possible, address potential objections they may have before they ask! Consider the time it will take to create your video as well. Ideally, people should be able to consume one video in five minutes or less.

If you are creating a video for fun, focus on an interesting topic that will be entertaining to watch and share with your audience! If it is longer than ten minutes, consider breaking the content into two videos so people can consume them more easily. You might also want to think about what kind of graphics or other visual elements you want to add.

If your video is meant to promote an event, be sure to include details about the location and time it will take place. This way people who are interested can plan ahead! You might also consider creating videos that explain how they can participate on social media or other platforms in order to get more exposure for your event.

It is also important to make sure you have the permission and rights for any content in your video that does not belong to you or your company, such as music, images, and copyright-protected media. This will avoid any legal consequences later! Teaming up with an affordable video production company can help you with the concept and at the same time keep your costs down.

2. Writing the Script

After coming up with the video content, the next step is to write the script. This entails coming up with a draft of all the dialogue and onscreen text, as well as any off-camera commentary that should be recorded at this stage.

The video's storyboard will help you before you start writing by forcing you to think about what footage needs to get filmed and how it should be filmed to tell the best story.

The script should include:

  • The video's overview, including a summary of key points and what will be covered in the video content
  • A list of all characters and their names with descriptions if necessary (in case actors are needed) - An outline for each scene that includes when it starts, ends, and the dialogue
  • A list of all graphics or illustrations that will be used in the video.

If you are not confident with your writing skills, it's a good idea to involve someone else who is skilled at this aspect of creating videos; for example: an actor, graphic designer, or a director.

3. Pre-production Planning

Pre-production planning involves a number of considerations.

First, you need to figure out what your video's core message is and that the script will be focused on this key idea.

Second, you'll want to plan the production in terms of how much time it should take, including whether or not actors are needed and if there are any locations outside your home studio (e.g., outdoor venue) or special equipment that will be needed.

Lastly, it's important to map out potential hurdles in the production process and work with your team to brainstorm solutions before you get started. For example, if there are any "gotchas" such as cast availability for a shoot at an off-site location, make sure these are accounted for in your pre-production planning.

The key problem, then, is that companies with poor content strategies are either siloed into thinking they can't commit to a more robust content strategy because of lack of resources on their marketing team or don't even have a marketing team and are relying on a few out-of-shape marketing managers who don't know what they're doing.

4. Shooting the video for raw footage

The next step in the video production process is shooting for raw footage. The camera person will need to frame up shots and capture any sounds or motion that might be needed for editing later on. Depending on your needs, you'll want a sound-person at this point too as well as anyone else who may have something to say during filming (i.e., interviewees).

This is also the point where you can tell your video editor what footage to cut out, so it's important that you are fully cognizant of when and why shots will be usable in the final product. In this way, everything captured on film during filming still has a place within the finished project.

The video production process is very involved, but also very rewarding. So long as you plan out your shoot and use the right equipment for each task ahead of time, you'll be able to produce a high-quality product in minimal time with little hassle.

Planning will help ensure that everything goes smoothly while executing and editing too - and will also make the experience that much more enjoyable.

5. Editing raw clips into final footage

Video editing is like a magic trick. The raw footage comes in and disappears into the ether, only to reappear as something entirely different. It's thanks to video editors that we're able to create professional-looking videos without having an arts background or any special equipment.

With video editing software, you can cut and rearrange footage to tell a more effective story. For example, if the camera was filming an interviewee from their left side for most of the video but then switched to show their right profile halfway through, it would be difficult for any viewer watching on TV or computer monitor without turning around in their seat.

To avoid that, just cut out the entire section from their left side and paste it on to the right side. The video will go seamlessly without any distracting camera changes or a jarring jump in perspective for viewers at home.

This is what professional editors do all day long--a lot of cutting and pasting to make your video look polished.

One of the most important things to remember when editing is that you're not just cutting footage, you're also adding soundtracks and voiceovers--even if there's no dialogue on camera! A silent video can be boring for viewers so editors will often use light music or a sizzle reel from a company's products in the background to create a more dynamic viewing experience.

6. Optimizing the video.

Video-optimization is an important step. In the video production process, it’s all about finding a balance between file size and quality. We want to keep our videos short but we also want them to look good on any screen. The best thing you can do is experiment with different resolutions and codecs until you find a happy medium.

Optimizing your video for YouTube is an easy process that can be done easily. This process is easy, even for first time users, and can be done in a matter of minutes. To optimize your video, make sure that all of your footage is edited and ready to go because it’s much more difficult to optimize a video after it’s been uploaded!

Then export the video with the desired format, upload it to YouTube using their built-in optimization tool, add tags (keywords) that will help people find your video and make sure you include a well written description.

7. Publishing to different television or internet platforms

Now you're ready to publish the video you created. Depending on what you're uploading it for, there are a few different platforms to publish your video.

Some examples of places where you can upload your videos include: 

  • YouTube (video sharing site)
  • Vimeo (premium video hosting platform)
  • Facebook
  • Twitter

What you are uploading may also determine the site that is most appropriate to upload it to, as well. Keep in mind that not all platforms are appropriate for every content type.

YouTube is a good option for longer-form videos, while Vimeo may be the best choice if you're uploading shorter form or documentary style videos, or Facebook Live Video if you want your video to live stream on a user's feed. Facebook and Twitter should only be used to share short clips of video (less than one minute).

Publishing a video to YouTube is the most popular way of publishing videos, and it's relatively simple.

There are some requirements you will need to set up beforehand though, including purchasing an account on Google AdSense (if you want your video monetized) or signing into your existing account with them first. You can then upload it to an existing channel or create a new one.

To upload your video, you'll need to make sure that it's in the correct format (MPEG-DASH). YouTube has a helpful guide on getting started with uploading videos here.

Publishing on Facebook and Twitter is quick and easy as well. You will need to create an account with those platforms before uploading your video.

To upload a Facebook Live Video, you can use the "Live" icon on their mobile application or embedded video code in any post (the process is essentially the same).

Twitter has also recently introduced live streaming videos as well, and it's just as easy to upload as a regular video.

As with publishing anywhere, you'll need to make sure the file is in the correct format (MPEG-DASH) for both Facebook and Twitter before uploading it.

You can find instructions on how to upload videos to Facebook here.

Publishing videos on these sites is a great way to increase your brand's social media followers, and it also helps with SEO.

You can even create custom URLs for each video you upload by signing up for YouTube channel membership here. This will help you keep track of all the different videos you've published.

In Conclusion

Video production process is a lot easier than people would expect. It just takes the right equipment and software, as well as a few easy steps to follow. You have now seen how easy it is to create a successful video, from video content creation to video production. Now that we have your attention and are on the same page about what makes videos great, let us show you why our team of experts can help make sure yours achieves all its goals for success! Whether you need a video production company who understands SEO marketing best practices, rest assured knowing we're here to provide whatever guidance necessary to ensure your next campaign is as successful as possible. Just reach out when you’re ready and we'll be happy to help get started.

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