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Top Digital Marketing Trends of 2021

Top Digital Marketing Trends of 2021

Due to the global pandemic, many countries have strict travel restrictions. These changes in the global economy are affecting businesses by forcing them to rethink their marketing strategies and how they approach customer acquisition, retention, and engagement.

When it comes to your business's digital marketing strategy there is no such thing as a one size fits all solution that will work for every company or industry. Your digital marketing strategy should be tailored to your specific industry and goals.

The digital world is evolving so quickly and it can be hard to keep up with all the changes. In light of this, we've compiled a list of six digital marketing trends that will change your business in 2021 and beyond. Is your digital marketing strategy keeping up with these new digital marketing trends?

search engine optimization

Search Engine Optimization 

Search engine optimization is the key to success. Google’s algorithm changes and updates so frequently that it can be difficult to keep up with all of them, but one thing remains constant: if your content isn't optimized for search engines - both organic (natural) listings as well as AdWords campaigns - you'll suffer from low rankings or be unable to rank at all.

SEO is also now a must-have for mobile marketing, with more and more people browsing the web on their smartphones or tablets instead of desktop computers. If you don't have an SEO strategy in place, your business could be missing out on significant opportunities that Google algorithm changes are providing - not just for desktop traffic, but for mobile as well.

Google ads rank faster and for higher positions when they're closely aligned with the search query, meaning that you can rank more easily by making sure your content is relevant to what people are expecting in the search results. Optimizing your content for search engines is an essential part of any digital marketing strategy in the year 2021 and beyond for better user experience.

We offer SEO services as well as content marketing services for businesses who are looking for more than just one strategy to increase sales or get noticed online.

Content Marketing

Content marketing is a type of marketing technique that includes the creation of content to attract your target audience, and then promoting this content on various channels. Content marketing is a must because people are consuming more digital media than ever before. In fact, they're spending an average of 34 minutes per day browsing through social networks such as Facebook or Twitter.

Content marketers need to create relevant, valuable, engaging content in order to be successful. Content marketers must also create a strategy to distribute their content and measure the ROI on that distribution.

Content Marketing has been around for a while. But now content marketing is more important than ever, and it's evolving into an integral part of the product development process. And with 88% of marketers saying they're already using inbound marketing strategies to reach their target audience, there are plenty of experts out there who can help you get started.

The shift from advertising to inbound marketing is a good sign for marketers. The competition between companies has increased, and the best way to stand out is by producing content that resonates with your audience.

Social Media

Social media is now finally being taken seriously. That's right - people who used to dismiss it as a tool for kids are now realizing they're not going anywhere and that there might be something useful about them after all.

The changing landscape of social media in the next few years will present a number of opportunities for businesses looking to grow their reach through digital marketing. Social networks are now making it easier than ever before to create graphics and sponsor posts in order to reach new customers.

It will become more than just an outlet for your personal thoughts or current events; instead, you'll find that you can use social media to connect with people, promote your products and services, measure feedback from customers, and more.

Social media platforms such as Facebook, Twitter and Instagram are now being used by all age groups. The report found that social media is the most popular online channel regardless of how old you are:

  • 73% of those aged 18 or under use it to find information about brands they like.
  • 69% of those aged 19 to 29 use it for this purpose.
  • 53% of those aged 30 to 49 also use social media for this.

But what's interesting is that in all age groups, people are using it more as a way to share content with others than they did last year:

  • 18% of adults under 50 said their usage has increased because "it's my only option"
  • 23% of those aged 18 to 29 said this is the case for them too.
  • 20% of adults over 50 agreed.

In other words, while social media was seen as an optional tool last year, now it seems like everyone needs it if they're not already using it - even people who were dismissive about its potential. So, if you're not already using social media to your advantage, now's the time to start!

Video marketing on YouTube 

This is no surprise given the current shift in media consumption. More and more people are turning to online videos for information, news, etc., as well as entertainment purposes.

YouTube has an enormous user base with over a billion users who watch billions of hours of video every day. It also ranks high among social networks; according to Pew Research, YouTube is the second most popular social networking site of all time.

Video marketing on YouTube has grown by leaps and bounds in recent years, but it's not just a fad: this trend will only continue to grow as more people turn to online videos for their information needs.

More and more businesses are getting serious about video production; they're leveraging YouTube's massive user base to reach new customers.

Mobile Marketing

The average person spends more than three hours a day on their phone, according to market research firm eMarketer. It's not just time spent browsing social media or watching YouTube - mobile is increasingly becoming the primary way that people interact with brands and marketers.

In 2022, this level of engagement is expected to continue growing as consumers turn to their mobile devices for everything from checking prices on the go to booking a hotel reservation.

Some companies have already started taking note of this shift in consumer behavior, and are turning to mobile-first strategies as an integral part of their digital marketing mix. Next time you're thinking about how your company can stay ahead of the curve, think about how your marketing strategies can adapt to the growing shift toward mobile.

You might be thinking that adjusting an entire digital strategy is a big undertaking. But it's not all bad news: with so many new options for integrating mobile, there are plenty of opportunities to get creative and figure out what will work best in your company!

Email Marketing 

Email marketing is still one of the most effective ways to reach your target audience. As email continues to grow in popularity, it will continue to be an important part of any company’s digital marketing strategy. Email subscribers are worth more than $40 per year on average—that's a solid ROI!

You can use email as a capture for your business. When someone signs up, send them some information about the product or service they signed up for. Send it on their due date! This is an excellent way to increase customer retention and build loyalty with new customers too.

If you're using automated marketing campaigns , make sure you send them on a regular basis. When it's been too long since your last email, try sending one that reminds the customer of your product or service and what they signed up for.

You can also use emails to share content with subscribers without cluttering their social media feeds or ruining the look of your website. This is an excellent way to build awareness and interest in your brand, as well.

That means you can send links to blog posts, videos or other related content with a prompt at the bottom of the email for them to click through if they want more information about what's being shared. It doesn't have to be within an actual message!

In Conclusion

The digital marketing landscape is constantly changing, and it can be difficult to keep up. However, if you want to stay relevant in today’s world, then you need a plan that will help your business stand out from the competition.

May it be capitalizing on search results through Google ads, search engine optimization, email marketing, video advertising, social media platforms, or any digital marketing strategy that provides pleasant user experience. If this sounds like something you could use some help with, get in touch with us today. Or let us know which of these trends have had an impact on your own company?

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