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The Best eCommerce Platform for SEO | SEO Friendly eCommerce

If you have a business or company requiring eCommerce platforms, you'll likely want to know which is the best for eCommerce SEO. 


The precision of SEO or search engine optimization is crucial for allowing potential consumers to find your business or attract them organically to your site. 


These are the top SEO for eCommerce website options to help you make the most out of your marketing efforts and help you become more competitive with greater visibility. 

Shopify

iphone with shopify page on screen
Image Credit: Unsplash - charlesdeluvio

Shopify is the best on our list for a few reasons. First, it has the most user-friendly offerings and is an eCommerce household name. Second, it also provides the user with the fastest load time and streamlined services.


There are even 1-click selling app options available to the user. So whether you're just starting out or you've been using an eCommerce platform for years, this option may be worth your while. 


Another feature of this option is that it's cloud-based, unlike some competitors, making it extra secure and flexible. In addition, this feature allows the user to access it from anywhere they have an internet connection, and the platform allows the user to get started with their store with an all-in-one solution. 


There is everything you need to get started and plenty of options to tailor your offerings to fit your needs. Shopify SEO works fine but isn't as robust as some of its competitors. Consider the following points to help you determine if their offerings are best for your eCommerce SEO needs. 


Pros

  • All in one
  • Cloud-based
  • Fast loading 
  • Web hosting 


Cons

  • SEO not the best
  • Standard Checkout
  • High cost for apps


Anyone looking for an easy-to-use platform with plenty of options and features to start selling right away will want to give this option a try. However, there may be some better options for SEO effectiveness worth looking into before marking a selection. 

BigCommerce

BigCommerce is one the fastest growing eCommerce platforms out there today. It has plenty of features and options that make it one of the best SEO eCommerce website options. 


It is wonderfully flexible and makes working on the platform scalable to fit the growth of each company. It also features solid SEO that attracts traffic and gets conversion easier than many other options. One of the areas in which it shines is multi-channel selling. 


While it may not be the top option for some businesses' needs, it might be the solution you've been looking for if you have a multi-channel selling layout. It also has many features that make it more attractive than other competitors. For example, there are no transaction fees which make it more economical than other SaaS eCommerce sites. 


It also allows you to sell an unlimited number of items, which is ideal for retailers doing high-volume business, and of course, it has a strong SEO feature. It does have its drawbacks, however, such as a slow load speed. 


Here's a breakdown of the pros and cons to help you understand how this option compares to the others. 


Pros

  • Unlimited items
  • Cross-channel selling
  • No transaction fee
  • Plenty of themes


Cons

  • Slow loading speed
  • 1-click selling 
  • No as cheap for high volume stores 


BigCommerce is one of the most popular eCommerce SEO website options out there, just behind Shopify. It might be worth a look if you can get past the slow loading speeds. 

Wix

maginifying glass over wix website
Image Credits: Flickr - Marco Verch

Wix is another eCommerce platform working its way up the ranks. This one provides plenty of great themes and a user-friendly setup that eliminates the confusion experienced with some of the other platforms. 


While this may be a great starting option, it lacks in the SEO department; however, it may be worth checking into for smaller business needs or those just getting started in the world of eCommerce. One of the ways Wix comes in ahead of many of the others is its affordability. 


Not only is it easy to use and low cost, but it also has a great loading speed so that customers will love shopping on the platform. This option, in particular, is constantly improving its approach to offering services and ensuring the customer gets plenty of value for the investment. 


Consider the benefits and drawbacks of this eCommerce SEO website and decide if it's right for your current needs.


Pros

  • Fast loading speeds
  • Easy to use
  • No coding needed
  • Affordable


Cons

  • Lacks top SEO
  • Fees
  • Better for smaller sellers


If you're just starting out or have low sales volumes, this may be the right choice for the time.

Square space

squarespace logo with black background
Image credits: Flickr - Graham Smith

Another top option for eCommerce SEO is Squarespace. They've been around for many years and have established themselves as a reliable host for many online websites. 


They have a robust advertising strategy that helps people find them and provide greater visibility for retailers. In addition, the platform is easy to set up and get started, which is ideal for both new and established businesses. 


They also know that appearances are essential and help attract customers, which is why they have great-looking templates to polish your store. This option is especially attractive for smaller stores. 


There aren't transaction fees, but the customers only have two methods to pay, which may be a turn-off for many customers who want options for payment. This site is also frustratingly slow at times, which may also drive sales away. 


However, if you're not tech-savvy and need plenty of assistance setting up your site, this is a winner. One other thing to mention about Squarespace is that they have two affordable plans to choose from and unlimited products. 


Pros

  • Affordable
  • Great templates
  • Easy to use


Cons

  • No multi-channel selling 
  • Limited integrations


Be sure to weigh the benefits and downsides of using Squarespace. It may not be ideal for some businesses, and the SEO may be lacking for some. 

Magento

Magento is one of the most popular choices for large brands trying to stay competitive in their markets. This is because they have a super strong SEO presence and offer customizable options. 


However, you need to pay considerably more for their services. They have plenty of features and 1-click selling apps. They have great-looking templates and even options for free accounts. 


However, where this option really shines is with larger businesses. It offers them an all-in-one solution that gets them noticed and drives traffic. You'll need to know that the licensing fee for these options is many thousands of dollars, which is why it's a good choice for big business.


However, if you have a high volume of business, this is one option that will give you a great return on your investment. Consider these benefits vs. the downsides of this eCommerce SEO solution. 


Pros

  • Excellent SEO
  • Plenty of integration
  • Incredible templates
  • Plenty of payment options


Cons

  • Slow sometimes
  • Costly
  • Lacking in support
  • PrestaShop


Magento is perfect for high-volume sales or for markets with high competition. Expect to pay high prices for the results, however. 

Prestashop 

If you're looking for great value for your eCommerce SEO needs, PrestaShop is the way to go. It provides users with a free option, but the page option may actually offer better value for the investment in the long run.


It has a powerful SEO presence and has plenty of apps available for convenience. However, you'll need to pay for an SSL certificate and web hosting services if you use the downloaded version.


If you're not tech-savvy, you may also need to hire a developer to handle the setup and execution. Unfortunately, the templates aren't all free, although there are a few that are. 


You'll still need some developer insight or tech-savvy know-how to set this portion up too. However, it does feature one-click modules, although it lacks in some aspects. 


It may be an excellent option for medium-sized companies or those willing to pay a little extra for all the bells and whistles the more affordable options don't have. Consider the benefits and drawbacks to get a better idea if this one is what you need for your business.


Pros

  • Plenty of integration
  • Great looking
  • Customizable
  • Great support


Cons

  • Expensive in some regards
  • Need a developer or some skills
  • No multi-channel hosting


This option may be ideal for those who have the tech know-how or developer on board to tweak the site for them. Although it might now be suitable for small businesses, it does offer plenty of features. 

FAQs When Looking for a Platform


If You're a Small Business, Which Features Are the Most Important When Choosing an eCommerce SEO Website?

If you're just starting out or you're selling low volumes, you need to choose a site that has basic SEO with some flexibility. You'll also want to make sure you use affordable options. There's no need to pay a fortune for some options you don't need that are designed for higher-volume business. 

If You Lack Technical or Developer Skills, Which Options Would Be Most Beneficial?

You'll want to use an option that has a "no HTML needed" setup feature. They are easy to use and have simple setups that look great and don't require any technical skills. You'll also want to get a platform that has basic SEO so you get your money's worth.

If You're a Large Volume Company, Which Options Matter Most?

If you're selling high volumes of work in a competitive market, you'll want to choose the best SEO and customization. Although you need to pay for those options, it's worth getting the advantages that drive your sales. 

Factors To Consider

If you're looking for eCommerce SEO services, you'll need to consider a few things before deciding. First, you'll need to know what type of volume you'll expect to sell through the platform. 

Volume Matters

If you're a smaller business and don't have large volumes of sales or products, you'll want to stick to an affordable, essential service with SEO that suits your needs. Basic SEO is the right type for new stores or stores in a market without lots of competition. 


However, if you're selling popular high-volume products, you'll want to go ahead and invest in a robust platform with all the bells and whistles. In addition, you'll want a fast load speed and plenty of payment options to avoid losing customers. 


Also, you want integration and plenty of apps and customization. There are free versions of the platforms with tools for a larger business, but it is limited, and the add-ons may make it more expensive in the end than the paid versions. 

Are You Tech Savvy? 


Your technical abilities come into play when you're choosing the right eCommerce SEO platform for your needs. If you have limited to no knowledge, you'll need to go with an option that doesn't require HTML to set up or requires developer skills. 


If you go with the option that requires a developer, you'll need to be prepared to pay for both the platform and developer to get the look you want. It may be worth the investment, however, if you have the budget. 

Features

If you plan to be in a competitive market, you'll need plenty of features such as template options, multi-channel selling, apps, customization, and plenty of payment options. 


If you're involved with a medium to a large company, this is vitally important. These platforms offering plenty of benefits and options are also great with their SEO. Essentially, if you want great SEO, you'll pay for it. However, it is truly worth it to certain retailers. 

Final Thoughts

If you're still unsure which of these options works best for your needs, it's best to stick with affordable options with plenty of features and flexibility. But, of course, you can upgrade to a paid version, too, for extra options. 


Chances are, however, if you're uncertain, basic services and features are ideal for getting started or for lower volumes of sales. Having plenty of features can seem ideal or attractive, but you need to ask yourself if those options are necessary.


It's a good idea to look through the possibilities and note the features you absolutely need. Having more features and flexibility may not always be as beneficial as it seems.

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