Are you ready to transform your new patient numbers for your plastic surgery practice? Then it’s time to say hello to Facebook Ads for Plastic Surgery Leads, giving your lead generation strategy the facelift it deserves!
In today’s digital world, plastic surgeons have found the social media platform’s advertising capabilities to have a positive impact on their practices. Want to know why? Facebook advertising offers an opportunity to enhance the following:
That’s the real beauty of Facebook. But, in order to get more awareness, consideration, and conversions, you need to create an ad that has all of the following features: an attractive offer, an excellent visual, model copy, flawless targeting, and so much more.
Does that leave you feeling less than confident as you might not know where to even begin? I completely understand. And, it can definitely be a time-consuming task to polish your ad for picture-perfect results.
Fortunately, we are revealing a ready-made funnel that’ll help you get new plastic surgery patients this week—all by using Facebook ads.
You ready to get your hands on it? Let’s get started…
Want to know the secret to creating Facebook ads that draws in new business? It’s a jaw-dropping offer (JDO)—that special something to not only get the Facebook user to slow their scroll and stop at your ad, but also click on it.
So, what exactly is the makeup of a JDO? Well, I’m glad you asked. Here are a few requirements:
Let me explain why. When you create an attractive, high-value offer that’s exclusive to one specific audience versus everyone in the book, it’ll be easier to ring in a greater number of leads for your plastic surgery practice.
With that being said, in this funnel example, we’ll focus on women, ages 30-50, who are either divorced, separated, or in a complicated relationship.
Reason being, this demographic group tends to be in the same mindset—they’re trying to make improvements to their physical appearance in order to take back their youth and put themselves out on the “market” again.
Now that we’ve pinpointed our targeting specifics, let’s move onto the high-value, attractive service that’s feasible for you to offer: a free Botox “crow’s feet” removal.
Pretty simple, right? Okay, here’s that ready-made funnel you’ve been waiting for…
To attract your target demographic, you must set up a simple four-part funnel, which includes:
As you can imagine, you won’t get picture-perfect results if you don’t take your time to thoughtfully execute each part. Therefore, to quickly set you up for success, let’s walk through the entire funnel—from start to finish.
This is where you’ll put that JDO on full display for your audience to see (and get excited about). Remember, it doesn’t need to be glamorous and you don’t need to spend hours of your time writing expert copy. Your ultimate goal is to just get those clicks = LEADS.
The most effective ad type to accomplish that goal? Consideration, with the ideal objective being Traffic. After all, you’re focused on sending people to a destination on or off of Facebook to get some new patients.
Next, let’s take a closer look at the ad’s targeting, bringing the segment we discussed earlier (women, ages 30-50, who are either divorced, separated (single), or in a complicated relationship) into the picture.
To begin lifting those leads in your neighborhood with your free Botox procedure, you’ll want to use these exact demographics when setting up your ad:
One thing is for sure: when using Facebook, the countless targeting options can be overwhelming. Thus, we focused on sharing a select few as they’ll do the best job of raising your patient numbers.
Sound good? Onto building your ad creative! Again, it doesn’t need to be anything over-the-top. Instead, it should simply be enough to get the audience to take action.
The ad example above is a great example. Take a look, and let’s discuss the design elements that handle all the hard work for you—enhancing what it is you’re offering and catching the audience’s eye.
Once your audience clicks on your ad (and, they absolutely will if you follow the example shared above!), they’ll move onto the next part of the funnel: the opt-in page, prompting them to provide their contact information in return for your JDO.
From there, you’ll have the ability to reach back out to them to schedule additional appointments and offer other services—turning them into loyal patients!
It’s great and all if you have a Contact Us form on your practice’s website. But, that’s not the place to send your leads. Why? They’ll just be confused once they arrive because, chances are, the copy and design won’t be even close to what they saw on your ad.
Check out the simple landing page example above. Wondering why it works so well? There are three reasons in particular. Let’s talk about them!
We’ve used this layout for dozens of different industries and it works perfectly every. single. time.
After the prospective patient enters their information on the landing page and clicks the “Take My Wrinkles Now!” button, they’re added to your email list and redirected to a Thank You page. At first glance, you’ll probably notice the page is almost identical to the opt-in page.
Here’s the makeup of the Thank You page for your Facebook ads for plastic surgery leads funnel above:
And, that completes the first three parts of our four-part picture-perfect Facebook Ads for plastic surgery leads funnel. We’ve saved the best and most important part of this process for last: the follow-up! If you’re tired of not being able to get your leads to convert, stick with me and I’ll share what you can do to change that.
The degree to which you follow-up with your leads from your Facebook Ads for plastic surgery leads funnel can transform your campaign.
Here’s why: following up will remove any barriers that stand between them and actually going into your office. Not to mention, you’ll make them feel like more than just another patient on your books!
So, to wrap up this last part of the funnel, you’ll need to send a series of two emails, as well as an SMS text message. What’s the reason for the text message? It puts your tracking phone number in their hands, encouraging them to call right away—without hesitation.
As for the emails, the first email they should receive immediately needs to restate the same information from the Thank You page. Super simple.
And, the second email they should receive two days later needs to tell them the benefit of claiming the offer, while reminding them that it expires soon. (There’s that scarcity element again!)
So, how the heck do you go about setting all this up? SendGrid is your trusted assistant (or any other autoresponder tool you prefer), helping you get your follow-up emails out to your soon-to-be new patients in no time.
And, there you have it—the basic layout and flow of a Facebook Ads for plastic surgery leads funnel. Now…
We’ve made it easy for you to make the necessary improvements to your lead generation strategy using our four-part, ready-made Facebook Ads for plastic surgery leads sales funnel. It’s your solution to finally giving your patient numbers a facelift using Facebook ads! And, the best part? It’ll work no matter what stage of business you’re in.
If you are busy making patients happy, let us do the work. CLICK HERE TO CONTACT US TODAY so you can focus on what you do best, pleasing patients. It’s your unfair advantage to beating your competition.
Have questions or something to share on this Facebook Ads for plastic surgery leads funnel? Drop us a comment below. And, be sure to share your results with us once you put it to use!
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