The question is no longer whether a website is necessary for a business but how to build one that can crush the competitors. But with numerous design options available today, it can get confusing for business owners.
However, the confusion ends here. Read on to learn how to write and design a responsive website today.
Typically, websites have pages that include the Homepage, About Us, Service Page, and FAQs. Below are tips to consider when designing modern websites and writing web pages!
The purpose of your web page is vital. That's because you can't create great content without an end goal in mind.
With a better understanding of your website page's main goal, you're in a better position to write a copy that meets these goals. What's more, you can also craft a perfect call to action (CTA) statement.
Remember, different pages have different goals, and therefore, you should ensure each page's intended purpose is met. To better do so, try to answer the following questions before designing and writing your web page:
To better define your purpose, brainstorm ideas. A good idea can come from anywhere, and a highly effective way to tap into these is to whiteboard.
You're writing content meant for humans. Therefore, you need to research to know as much as you can about your target audience. It's the only way you can create content that grabs their attention and converts them into your customers.
What will determine what you tell your audience and how you say it? Well, once again some questions to help with that:
There are several ways of researching your target website audience. You can employ tools, question them directly, or look for aligning traits among your loyal customers. For example, MarkUp has a website feedback tool that enables you to see your users' reactions.
We recommend you do some research on your competitors' websites. Most probably, people who visit your website will consider your competitors too. Therefore, compare your website to those of your competitors to get vital insights into their strategies. Doing so will help you design and write a more effective website.
Here's why you should consider your competitors' websites:
There are several ways you can use it to analyze your competing websites. For instance, you can find the keywords driving traffic to their websites, helping you determine how competitive your field is in SEO. Then, you can figure out the best approach to use for your web pages.
Learn of your competing website's topics, style, and differences, and absorb them. After understanding your competitors, it will now be clear to you what your content should cover.
The first line on your web page should be enough to capture the attention of your readers.
The question is, how do you hook your readers instantly? It entails introducing your copy with a question, some captivating data, or even a single-sentence story.
With your introduction, you should leave your readers yearning for more content.
Remember, most searchers skim through content.
Therefore, increase how readable or scannable your web content is by including headers, informative subheadings, white spacing between paragraphs, and numbered and bulleted lists.
There are several ways through which viewers land on a website. For example, it could be through links on other websites, social media posts, search engine results pages, or marketing emails.
Remember, not everybody is familiar with the brand you offer. Therefore, elaborate on the products your business offers and include more links on your page for more details.
In your social media accounts, make sure you post links to your website. It helps create a bond with your audience after they exit your site. As a result, they will remain subscribers on your social platforms, increasing the chances that they will visit your site again and again.
To ensure your website's increased effectiveness, talk directly to your audience. Use the same tone you'd use when talking to a friend in person.
Use words such as "we" and "you" appropriately, and where necessary, incorporate other phrases like "us" and "your." This writing format is called direct address.
Also, use active voice instead of passive voice. So rather than use a sentence structure like, "Our products can be delivered," say, "We can deliver our products."
Additionally, avoid technical jargon and buzzwords as these tend to confuse readers and use short sentences with limited adjectives and adverbs. Instead of using high-level terminologies and statements, provide examples. Doing so will help your readers understand the message even more.
The purpose of any web page is to trigger or encourage the readers to act. So whether its' to subscribe to your blog, opt into your mail list, or purchase a product, your web content should encourage them to do so.
Include call-to-action words that are clear to help visitors initiate the activity they desire. Such words may include, Subscribe, Join, Watch, Get a Call, Learn More, or Sign Up, among many more.
By adding pictures, graphs, videos, or infographics to your website when writing your web pages, you increase the chances of grabbing their attention. You also make it easier for readers to understand the information you want them to grasp.
Interestingly, most people remember what they do and see more than what they read. Therefore, include quizzes, games, maps, or even calculations to keep your audience engaged. This strategy is known as interactive content, a key component in modern website design.
Granted, your readers are your priority, and they should be, but you can't ignore search engines. Their power is immense.
Therefore, include relevant keywords in your titles, the body, and subheadings to optimize your content for search engines.
But watch out for keyword stuffing, as it can negatively affect how you rank with search engines. Let the keyword density be right. A one to two percent density is perfect.
Bear in mind the following SEO basics:
By optimizing your visual content, you enhance the rate at which your website loads. Don't forget to include alternative tags for SEO.
Nobody wants to stay on an outdated website, so always ensure your website is fresh and up to date. Doing so is vital for your business because it creates a good first impression.
You can keep your website up to date by:
Here are some frequently asked questions:
Depending on the size of the project and the number of clients we are serving at the moment, it can take us up to one week to complete your project.
We can also design graphics and animations for your website if you do not have them already. We can maintain your website and help you to update it whenever you want.
We prefer to use Webflow because it is modern, secure, and provides everything you need in one place.
There you have it. Remember to keep it simple when doing your modern website design and web page writing. Focus on your target audience but don't forget the role that SEO plays. Top-notch quality web content can help you convert visitors into customers. And with SEO, more prospective clients can find your website with ease.
Since web design and content writing are complex, it's advisable to engage professional website designers. You may consider seeking the website design services of Full Circle Media, we are experts at creating high-performance marketing websites.
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