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How to Design and Write Web Pages Today | Responsive Website

How to Design and Write Web Pages Today

The question is no longer whether a website is necessary for a business but how to build one that can crush the competitors. But with numerous design options available today, it can get confusing for business owners.

However, the confusion ends here. Read on to learn how to write and design a responsive website today.  

How to Design and Write a Good Web Page

Typically, websites have pages that include the Homepage, About Us, Service Page, and FAQs. Below are tips to consider when designing modern websites and writing web pages!

1. Determine the Purpose of the Web Page

The purpose of your web page is vital. That's because you can't create great content without an end goal in mind.

With a better understanding of your website page's main goal, you're in a better position to write a copy that meets these goals. What's more, you can also craft a perfect call to action (CTA) statement.

Remember, different pages have different goals, and therefore, you should ensure each page's intended purpose is met. To better do so, try to answer the following questions before designing and writing your web page:

  • Is the website meant to sell? That could be a product or a service.
  • Is it intended to bring in new customers or clients?
  • Is the main objective to build traffic in support of advertising and sponsorship?
  • Is it meant to bring a community of people with common interests together or increase your subscriptions?

To better define your purpose, brainstorm ideas. A good idea can come from anywhere, and a highly effective way to tap into these is to whiteboard.

2. Learn of Your Audience

You're writing content meant for humans. Therefore, you need to research to know as much as you can about your target audience. It's the only way you can create content that grabs their attention and converts them into your customers.


What will determine what you tell your audience and how you say it? Well, once again some questions to help with that:

  • What's their expertise level: Speaking to experts in your website copy will require that you use a different language than you would when speaking to novices.
  • What do they want to know: Establishing what your audience wants to know is the key to your website's success. So strive to answer all their questions and clear any doubts more than anyone else. Doing so will increase your chances of winning them over to buy from you.
  • How will they get to your page: Understand where your target audience comes from. Additionally, establish what they may be looking for when they visit your page. With these details, you'll know how to position your content better.
  • What are their common interests: What are they after beyond that landing page you're creating? Answering this will help you include certain elements in your copy that engage visitors to your website.

There are several ways of researching your target website audience. You can employ tools, question them directly, or look for aligning traits among your loyal customers. For example, MarkUp has a website feedback tool that enables you to see your users' reactions.

3. Research the Competition

We recommend you do some research on your competitors' websites. Most probably, people who visit your website will consider your competitors too. Therefore, compare your website to those of your competitors to get vital insights into their strategies. Doing so will help you design and write a more effective website.

Here's why you should consider your competitors' websites:

  • Your visitors are likely accessing your competitor's websites too. So by getting to know what information they're reading there, you can decide on what approach to take on your website.
  • You can learn about emerging trends in the industry regarding modern website design and web page writing. Then, identify the tactics your competitors are applying and try the same early on.
  • Using your competitors' data, you can analyze your performance. It can serve as a benchmark to identify the keywords, backlinks, and traffic for which their sites rank. Armed with this, you can now set your targets upon which you'll evaluate yourself every month.
  • It can act as an inspiration for new topics you can write about on your website.

There are several ways you can use it to analyze your competing websites. For instance, you can find the keywords driving traffic to their websites, helping you determine how competitive your field is in SEO. Then, you can figure out the best approach to use for your web pages.

Learn of your competing website's topics, style, and differences, and absorb them. After understanding your competitors, it will now be clear to you what your content should cover. 

4. Capture Readers Attention Right From the Beginning

The first line on your web page should be enough to capture the attention of your readers.

The question is, how do you hook your readers instantly? It entails introducing your copy with a question, some captivating data, or even a single-sentence story.

With your introduction, you should leave your readers yearning for more content.

5. Produce a Scannable Webpage

Remember, most searchers skim through content. 

Therefore, increase how readable or scannable your web content is by including headers, informative subheadings, white spacing between paragraphs, and numbered and bulleted lists.

6. Help Your Readers Visit Your Website

There are several ways through which viewers land on a website. For example, it could be through links on other websites, social media posts, search engine results pages, or marketing emails.

Remember, not everybody is familiar with the brand you offer. Therefore, elaborate on the products your business offers and include more links on your page for more details.

In your social media accounts, make sure you post links to your website. It helps create a bond with your audience after they exit your site. As a result, they will remain subscribers on your social platforms, increasing the chances that they will visit your site again and again.

7. Speak Directly to the Reader

To ensure your website's increased effectiveness, talk directly to your audience. Use the same tone you'd use when talking to a friend in person.

Use words such as "we" and "you" appropriately, and where necessary, incorporate other phrases like "us" and "your." This writing format is called direct address.

Also, use active voice instead of passive voice. So rather than use a sentence structure like, "Our products can be delivered," say, "We can deliver our products."

Additionally, avoid technical jargon and buzzwords as these tend to confuse readers and use short sentences with limited adjectives and adverbs. Instead of using high-level terminologies and statements, provide examples. Doing so will help your readers understand the message even more. 

9. Encourage Action

The purpose of any web page is to trigger or encourage the readers to act. So whether its' to subscribe to your blog, opt into your mail list, or purchase a product, your web content should encourage them to do so.

Include call-to-action words that are clear to help visitors initiate the activity they desire. Such words may include, Subscribe, Join, Watch, Get a Call, Learn More, or Sign Up, among many more.

10. Include Visuals

By adding pictures, graphs, videos, or infographics to your website when writing your web pages, you increase the chances of grabbing their attention. You also make it easier for readers to understand the information you want them to grasp.

Interestingly, most people remember what they do and see more than what they read. Therefore, include quizzes, games, maps, or even calculations to keep your audience engaged. This strategy is known as interactive content, a key component in modern website design.

11. Optimize the Page for SEO

Granted, your readers are your priority, and they should be, but you can't ignore search engines. Their power is immense.

Therefore, include relevant keywords in your titles, the body, and subheadings to optimize your content for search engines.

But watch out for keyword stuffing, as it can negatively affect how you rank with search engines. Let the keyword density be right. A one to two percent density is perfect.

Bear in mind the following SEO basics:

  • Use keywords in your title, sub-headers, and body text.
  • Don't forget the metadata description of specific web pages. It's imperative to attract users to your link.
  • Ensure your URLs are readable.
  • Include links that are helpful and relevant to encourage visitors to remain on your website for long periods.

By optimizing your visual content, you enhance the rate at which your website loads. Don't forget to include alternative tags for SEO. 

13. Update Your Website Frequently

Nobody wants to stay on an outdated website, so always ensure your website is fresh and up to date. Doing so is vital for your business because it creates a good first impression.

You can keep your website up to date by:

  • Refreshing your content regularly.
  • Updating the CTAs or banners that are already outdated
  • Try different content formats to repurpose your content
  • Optimize internal linking
  • Always ensure your website is performing well


Here are some frequently asked questions:

How long does it take to build a website?

Depending on the size of the project and the number of clients we are serving at the moment, it can take us up to one week to complete your project.

Do you provide other services apart from web design?

We can also design graphics and animations for your website if you do not have them already. We can maintain your website and help you to update it whenever you want. 

What content management system (CMS) do you use?

We prefer to use Webflow because it is modern, secure, and provides everything you need in one place. 

Take Away

There you have it. Remember to keep it simple when doing your modern website design and web page writing. Focus on your target audience but don't forget the role that SEO plays. Top-notch quality web content can help you convert visitors into customers. And with SEO, more prospective clients can find your website with ease. 

Since web design and content writing are complex, it's advisable to engage professional website designers. You may consider seeking the website design services of Full Circle Media, we are experts at creating high-performance marketing websites.

a proven strategy that works.


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