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How To Create Eye-catching Videos: A Definitive Guide to Video Production

In video marketing, video content is king. You need to make sure that you have the right video production techniques for your video marketing strategy.

If you want to create eye-catching videos, then this blog post will be perfect for you! We will go over some of the best video production tips out there.

With that in mind, let's go through the process of video production and get you started on your way to affordable video marketing.

The Basic Steps to Video Production

Video production can be a lengthy process, so it is important that your team is on the same page.

Also, you need to ensure that everyone has their own role when it comes to video production and knows how they will contribute in order for everything to go smoothly.

Step One: Pre-Production

This is the very first step in video production. In this stage, you want to make sure that all your ducks are in a row before shooting any footage.

You will need adequate planning for the following steps so everything can be effectively executed during filming and editing later on.

Two Women Standing Beside Brown Board on Wall
Image sourced from Pexels

This means having an actual script, having a schedule, and knowing the different types of video you want to shoot.

The pre-production phase differs depending on whether you are making a video content for your own business or producing videos on behalf of someone else. If the latter, it is important to determine what goals your client wants their video to accomplish before jumping into planning. This may include:

  • Establishing a brand voice and tone Informing viewers about who they are (e.g., product or service) and what they do (e.g., features or benefits)
  • Promoting a sale/special offer
  • Telling viewers about the next steps they need to take in order to learn more, purchase your product etc.

Once you know what goals are ahead of time, it is much easier for everyone involved - starting with yourself as the producer/filmmaker.

For example, if you're producing videos for a client that is trying to promote their new product or service and get the word out about it as quickly as possible, going into pre-production with an actual script will be crucial in order to maintain tight production schedules while keeping costs down.

Helpful Tips:

  • Set up a shooting schedule, know what you want to shoot ahead of time.
  • Research the equipment you will need.

Equipment, Photography, Camera, Digital, Lenses
Image sourced from Pixabay

  • Create a shot list or storyboard for each scene that clearly outlines what is happening in which order, who does it, and how. This way when filming begins everyone involved knows exactly what they are doing.
  • Laying out the script for each scene in your storyboard will help you better visualize how to shoot everything. This way everyone knows exactly what they're doing and where shots need to be taken from.
  • Seek help from a video production company.

Once this has been completed, it is time to move on to step two: filming!

Step Two: Production

Once pre-production is done, it's time for the actual production stage. This is when filming takes place.

Make sure that everything on your script has been covered during this phase so nothing gets overlooked or forgotten later down the road in post-production.

Film-making is a collaborative process. This means that everyone involved in the production (ie: director, crew) works together to complete a common goal and vision for their final film product.

In order to do this successfully, it's crucial that everyone is on the same page when filming begins so as not to waste time or miss something important later down the road during post-production.

Some of the most important elements to consider during production are:

  • Lighting-This matters because you want your footage to look as professional and well-done as possible. If you have ever seen a low quality video, chances are it has bad lighting which is easy to spot (grainy/dark footage).

Photography, Studio, Photo Shoot, Lighting
Image sourced from Pixabay

  • Sound-This can also be very important in some types of videos; for example if your film involves dialogue between two people or an interview. The last thing you want is for one of the people speaking to be difficult to hear. This can happen if they are filmed far from a microphone or there is too much background noise and it will reflect poorly on your video's overall quality.
  • Continuity (the flow from scene to scene)-This refers to how well scenes flow into each other, whether or not things like lighting/sound match up (same background noise, same lighting). For example, someone is filmed in the morning outside then later that night inside a building. You want to make sure these two scenes look as if they are taking place at the same time of day - not one bright and sunny while it's raining indoors.

These are what will ultimately determine your video's quality; if one is done poorly or not accounted for at all, it can be glaringly obvious in a finished product.

Step Three: Post-Production

The final step in video production is post-production.

This stage includes editing all the footage that was successfully captured during filming into a complete, cohesive project and adding music and sound effects as needed for effect.

Video Editing Services, Employee, Computer
Image sourced from Pixabay

It also involves filling out any missing gaps in your script with subtitles or B roll to help tell more of the story.

This process is the most time-consuming part of video production, but it is also a crucial and often overlooked element.

The finished product will only turn out as good as the footage that was captured during filming so make sure to take your time with this step and get things right!

Helpful Tips:

The video editing process is often a series of trial and error so if you're not an expert editor, it can be difficult to know what will work best for your film. Here are some helpful tips:

  • Try to avoid cutting too quickly or using jump cuts because they take away the authenticity of your video.
  • Use slow transitions between scenes to keep the viewer's attention (i.e., fade in and out, crossfade).
  • Avoid using too many zooms or pans as they can become distracting, especially if you do not have a tripod to keep the camera in place while recording.
  • Keep your video brief and concise (i.e., only one minute long).
  • Keep your background music simple and not distracting (i.e., the piano or guitar).
  • Avoid using your camera's built-in microphone as they are often of poor quality.
  • Avoid using too many cuts or constantly moving the camera around as it can make viewers feel nauseous and distract from what you are trying to say.
  • Keep special effects to a minimum (i.e., do not use anything other than basic transitions such as crossfades or slides).
  • Avoid using any stock footage or photos in your videos because it will make them look cheap and unoriginal.
  • Avoid having text on screen for too long as it can become distracting.

In Conclusion

Video production is a vital component of video marketing. There are different video production techniques to help you produce video content which can help boost your business.

In this blog article, we outlined helpful steps and tips to come up with affordable video marketing.

If you're not quite ready yet then reach out to us! We'll find an expert who's perfect for what you need based on your budget and deadline needs!

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