Setting up a Facebook marketing campaign may seem simple on the surface, but the truth is that social media marketing can be trickier than you think. Fortunately, you don't need to bend over backward to make your Facebook marketing more effective. Here are a few tips you can use to boost your social media marketing to reach out to a wider audience.
The Facebook algorithm decides what to present to a user in their newsfeed. The chances of a business-related post appearing in a feed have reduced over the years. In 2019, the estimated organic reach was 5.5%. That means roughly one in 19 users found the post in their feed. Using both SEO and PPC together can help to drive over more traffic than organic traffic alone.
It isn't enough to use Facebook ads and SEO services. You need to be strategic with your Facebook marketing techniques. It's important to know who your audience is, what you can do differently than your competition, what you're trying to achieve, and how you can achieve that goal. You can always make changes to your marketing strategy throughout the process.
Remember to keep your ads focused on a single objective. You need to select the right campaign type. Don't try to run too many ads or start introducing new ads too soon. Don't hit users with too many impressions.
Facebook marketing is far from easy. However, there are many variables you can change to improve your chances of success. One of these key variables including hiring a professional social media marketing team who knows what your business needs to succeed on Facebook.
If you're looking to upgrade your Facebook marketing and make your social media marketing more effective, Full Circle Media is the marketing agency for you. To learn more about our social media marketing services and how we can help, contact us today.
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