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6 Ecommerce Website Designs to Boost Your Business during the Pandemic

The pandemic is here and the fear is high. It's not just about trying to stay alive, it’s also about making sure your business survives too. Your online store site should be designed in such a way that provides customers with an easy user experience when shopping for their needs at this time of crisis.

As an online store owner, you may be wondering what will be the best eCommerce platform to use and website design to build during the pandemic. The answer is not as straightforward as people might think. From choosing colors to designing your shopping cart and checkout process, there are many factors that go into eCommerce design that need to be taken into consideration in order to boost your conversions and reach new customers who have been deterred from continuing their online shopping due to the pandemic.

What are some design tips? In this blog post, we will explore 6 eCommerce website set-up that work well for businesses during a pandemic so you can make a decision on which affordable custom website design would work best with your current design needs!

1. Easy to navigate and have a simple design.

This is a critical point for the website design. It could be distressing to go on a website that is difficult to navigate and has confusing design. Customers always want simplicity, so make sure your eCommerce site's navigation is simple, clear and well-designed. Harder to navigate websites will bombard your customers with confusing messages and frustration, which could lead to their abandoning the site. Keep in mind that a simple design doesn't mean it can be boring or unprofessional - rather, you want to focus on providing clear information without any clutter.

The key here is to have the customer understand where they are in the shop before buying something - if it takes too much time to figure out where you are, you have already lost the customer. A simple design also means the website is responsive, will load faster and less cluttered.

With people feeling fatigued and unwell, it can be difficult to find their way around your site or even read through all of your content. Clarity in navigation will help customers easily find what they are looking for. The simpler the layout, the better!

Make sure that it is easy to purchase something. Fulfilling orders and processing payments are important for a business, but it can be frustrating to find out that you have been redirected or put through thirty different hoops before finally reaching the checkout page.

2. Secure checkout page

The important parts of your eCommerce checkout are interactions before and after a sale. Remember that not every visitor to your website decides to buy something, but those who do come will likely be focused on pulling out their wallets or credit cards.

Making it easy for customers to order products during the pandemic is key. In order to set up eCommerce functionality on your site, you'll need a shopping cart and payment gateway. Customers will want to pay for their purchases quickly and securely with credit cards, have a secure checkout process that does not require them to enter any of their personal information, and get free shipping on orders.

Getting potential customers to your site is the first step, but you need a good checkout experience to seal the deal. This is especially important because if a pandemic hits, people might not be able to go into stores for days or weeks at a time. This is also important because the pandemic could cause other issues such as food shortages, which would make it hard for people to get goods.

Businesses need to make sure they are taking all precautions when it comes to credit card transactions as well as ensuring their site is secure by having SSL certificates in place before offering this type of service online.

3. Mobile-friendly

Having a mobile-friendly website design can also help drive more customers to your site. In the current digital age with people browsing on their smartphones and tablets, it is important for webmasters of eCommerce sites to provide an optimized experience through usability and loading time.

With the flu pandemic spreading quickly, you don't want your website to be non-responsive or crashing due to a large number of online shoppers hitting it at once. Recent research from Mobify  indicates that over 30% of web shoppers will abandon the transaction if the design is not optimized for mobile devices, while 57% of them expect a page to load within three seconds.

In response to the changes in Google’s mobile search algorithm, a TechCrunch survey found that 44% of Fortune 500 websites failed Google's mobile-friendly test, with an additional four percent who produced no response at all. When your website is mobile-friendly, Google will reward you with higher rankings and more visibility.

In the past, website rankings have been determined by SEO. However, search engines are beginning to place greater emphasis on mobile friendliness when determining rank and this will become even more evident in coming years. That is why it is important for you to have a responsive design that will show up in the search engines even if someone is searching from their phone and expects it to be just as easy.

4. Create blog or newsletter

Not all eCommerce websites are the same. There is a lot that needs to be considered in order to help your online store thrive during this pandemic, such as what type of website you should have and how it looks. Some of the best eCommerce websites designed during this pandemic are the ones that have a blog or newsletter on their site.  

A blog or a newsletter in your website will help you create more detailed content for each product, and in turn increase customer engagement. Providing useful industry insights, tips, and tricks on all the latest trends can also help you to boost your website's SEO visibility. You could include articles on everything from how to deal with the pandemic, to what would happen if you get a flu-related illness.

A blog or newsletter can help increase your website's SEO visibility and customer engagement during this pandemic.On top of all that, it will also provide detailed content for each product and industry insights which could lead to increased sales.

This will allow customers to see how each product is used for themselves which could result in increased conversions of sales. Having a blog or newsletter not only helps with customer engagement but it also creates more detailed content that might convert into higher numbers of clicks.

5. There is no need for flashy graphics that take up too much time on the page

When it comes to web design, there are a lot of options that can make or break your site. Flashy website designs are always a hit, but they require too much time to load and are often distracting. The key is finding the right balance of simplicity without sacrificing features that can engage your customer base.

Focusing on content will keep visitors interested in what you're offering them – which is why it's important to make sure it's easy for people viewing your website to find what they're looking for. For example, if someone is searching for a particular color of shirt to buy online – you'll want them to be able to click on the specific product and see every single shade available in that style. This will make it easy for your customers to decide which one best suits their needs without having all the options overwhelming them.

The best eCommerce website designs for your business during the pandemic is one with a focus on simplicity. Don't feel pressured to have flashy graphics and animations, because they often require too much loading time and are distracting from what you're trying to do: engage potential customers through content. The key is finding that balance of simple design without sacrificing necessary features like content and being responsive.

Focus on keeping your customers interested by making it easy for them to find exactly what they're looking for, and you'll be able to keep your business afloat during the pandemic with ease!

6. Keep it simple!

Simplicity is the key to a great eCommerce website design and that doesn't mean it can't be beautiful. Ecommerce SEO audit tools can be used to ensure that your site is as simple and navigable as possible for mobile users to have a pleasant user experience. Be sure that your website is mobile-friendly if you want a lot of online traffic with people browsing on their phones or tablets instead of desktops - it's becoming more and more common these days!

Another clever feature is adding interactive videos or audio on your eCommerce website setup, which will keep visitors engaged with what you have to offer while they're browsing around so their attention won't wander off right away. You may want to try not making people scroll too far down the page to find what they're looking for, either.

If you already have an eCommerce website design in place but it's not mobile-friendly yet, now is the time to invest in updating your online store for today's digital needs so that people can enjoy browsing through your products from their phone or tablet with ease.

In order to be able to keep up with the latest design trends, it's important that you invest in a designer who has experience with eCommerce websites. There are many affordable custom website design companies out there who are eager to help you create a beautiful, easy-to-navigate site that will keep people coming back for more!

Is a custom website design pricey?

For those who are looking for a custom website design, the answer is "no." In fact, there's no shortage of free or inexpensive solutions available to small businesses that don't want to spend any money on their websites. For example, Squarespace - an online web platform designed for non-technical people and professional designers alike - offers a free 14-day trial with no obligation to purchase a plan. There are many other affordable web design platforms that small businesses can use during the pandemic, such as Wix, among others.

In Conclusion

More and more people go online to shop for goods - it's the perfect time to be a merchant! Knowing what your customer is looking for and how they want to engage with you will make all the difference in whether or not they buy something from you. This means that simplicity is key so people don't get bored scrolling through pages of content before finding what they're looking for. Make it easy for people to find what they're looking for by keeping your content as simple and easy-to-find as possible.

Content is the key! It's important that visitors can easily find what they're searching for on your eCommerce website design while you keep them engaged with interactive features like videos or audio - this will make it easier to upsell products later on. The best eCommerce website designs during the pandemic are ones with simple design and an attention to detail that will keep your customers coming back for more.

Ecommerce website design is a competitive field, especially with so many people out there browsing on their mobile phones or tablets - you need an eCommerce SEO audit tool if you want to stay ahead of the game. Invest in a custom website design company to create an aesthetically-pleasing, easy-to-navigate eCommerce website. Your investment will pay off with more customers buying from you because their needs are being met and they feel like they can trust your business. Don't hesitate any longer, contact us for professional help designing an affordable eCommerce website set-up!

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