Did you know that Facebook has about 1.8 billion daily active users? Many businesses are already targeting clients on Facebook using both organic and sponsored methods. However, using Facebook ads is the better way to attract a substantial fraction of these users and convert them into your customers. So, how do you ensure that your Facebook ad guarantees you the desired outcome? Let’s look at five ways you can optimize your ad.
One essential feature of the best Facebook ads is a clear and direct end goal. Are you attempting to sell a product, get a lead or increase brand awareness? Regardless of your objective, your Facebook ad should have a concise call-to-action.
The CTA should direct Facebook users on what to do next, whether it’s making a purchase, following your page, sharing your content, or contacting you for clarifications.
Designing an ad for Facebook marketing goes beyond uploading a fascinating video or a stunning picture. Text overlay is one technical specification that makes an ad stand out from the rest. Are you aware that the amount of text that accompany your images affects the performance of your post? If the text takes up over 20% of your image, it won’t perform well.
You also need to pay attention to your text description, visuals, CTA, and headline. The character length for text descriptions should be 125, with 30 for your link description and 25 for your image copy. When it comes to visuals, the images should be in PNG or JPEG formats, measuring 1.91:1 to 4:5. The resolution for the images should be the highest to give you the best outcome.
Optimization is a vital aspect of the Facebook marketing checklist. You can select conversions, impressions, unique daily reach, or link clicks to optimize your ad delivery. Remember, this is done during the ad set-up stage. As for ad scheduling, choose the time and date the campaign would have peak performance. If you want quicker results, pick accelerated delivery. However, it will use up your funds quickly.
For your Facebook ad to appear in the best place, automatic placements will help you achieve that. This works not only for Facebook but also for other social media platforms like Instagram.
Unlike features, showcasing your product’s benefits is key to making any digital marketing campaign successful. This is because the benefits are emotional, while the features are rational. Most of the shoppers today are searching for products that appeal to them emotionally. The benefits also enable consumers to envisage the product solving their problem and bettering their lives.
Including social proof is one of the best ways to augment your ad. Most customers look for reviews and testimonials before settling on a specific product, service, or company. Statistics show around 72% of buyers trust recommendations as they would a friend’s referral. That said, look for positive testimonials from past clients and add them to your Facebook ads.
The above tips will help you to get the maximum benefits from your Facebook marketing campaigns. You’ll be able to create concrete strategies that will guarantee the best results. You don’t need to waste time and resources aimlessly anymore. Contact us for more information about Facebook advertising or if you need assistance from our qualified social media experts.
Get your 100% FREE no-obligation 30-Minute Growth Strategy Session Call ($1,000 Value) where we'll show you a detailed personalized plan to help maximize your business.schedule your call