A new year always brings new opportunities and challenges for businesses. As such, one of your goals for 2021 might be to improve your site’s search rankings in order to generate more sales and traffic, outpace your competition, and take your organization to new heights.
If this resolution is one you’ve made for this year, you’ll want to focus on making Google happy. After all, Google determines how websites are displayed in search results. If you follow the rules -- and make some meaningful adjustments to your digitial marketing strategy -- you’ll be well on your way to dominating the SERPs this year. Here are just five tips you’ll want to keep in mind.
When you work with a white label SEO company, you’ll learn that there are a number of important parts of search engine optimization. But undoubtedly, local SEO is a crucial one -- especially if you run a business that depends on customers within your immediate area.
Local SEO refers to website and off-site optimizations that can make your business more likely to appear in search results geared towards nearby solutiions. Because mobile web traffic is on the rise, that means even more users are looking for businesses within their immediate vicinity. You can use the power of local SEO to help your company appear more prominently in these search results.
Optimizing for keywords that include your service area and making full use of the Google My Business platform can be great places to start. By appealing to users in your area, you’ll be able to better capture consumer intent and get more meaningful traffic to your site.
Voice search has been around for quite some time, but it’s being embraced now more than ever. Anyone who’s ever used an Alexa or asked Siri a question knows how powerful this technology can be. And because mobile users are most likely to utilize voice search functionality, it makes sense that businesses are really starting to pay attention.
Voice search provides a convenient way to access information. But users interact with this technology a bit differently than they do traditional search fields. Instead of typing in a few important words, they’ll ask full questions. That means your optimization strategy will need to be tweaked in order to show up in voice-powered search results.
To get started with voice search optimizations, you’ll want to write content using conversational language. You should also consider creating an FAQ page that reflects the kinds of questions people using voice search are asking. Keep in mind that local SEO will actually help you optimize for voice search, as well, because there’s a lot of overlap between the two when it comes to mobile users.
Video content is already huge, but it’s going to become even more important in 2021 and beyond. More marketers are turning to video creation because it’s incredibly compelling, engaging, and shareable. With video, keeping a visitor on a single website page for several minutes is a real possibility -- and because you can provide so much value through video, it’s a great way to improve your brand perception.
When creating video content, make sure to include a transcription -- not only for accessibility, but also for opportunities to optimize. You should also keep in mind that you can also create content for YouTube, which can be optimized to show up in search results.
Google has already announced that its algorithm will be updated in May 2021 to address page experience. This update will reward websites that offer fast-loading pages and visual content, as well as a secure browsing experience and responsive design.
These elements have always been important, but they’ll become even more heavily weighted with the release of this update. It’s not just about the site as a whole; each individual page needs to provide a superior user experience. To prepare (and safeguard your rankings from a potential hit), you’ll want to speed up loading time and interactivity, make sure your website is mobile-friendly, and switch to an SSL if you haven’t already done so.
Obtaining backlinks from relevant sites can allow your own website to be seen as more reputable by association. This isn’t anything new, of course, as link-building has been around for years. But now, it’s critical that you obtain your backlinks from high-quality and relevant sites in a way that won’t anger Google.
Paying for links is generally considered to be a faux pas, while obtaining links from spammy sites will actually end up hurting your own in the end. Guest blogging can be a worthwhile strategy, as you can create valuable content for other esteemed websites and receive a backlink to yours in return. Publishing press releases can also be a good tactic, but only if your business has something notable to report and can secure publication through reputable channels.
It’s not always easy to know which aspects of your strategy will be most effective. But with these five tips in mind, you’ll be in a better position to revamp your marketing strategy and impress Google in 2021.
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