Do you have a small business that you're trying to grow? Do you want your company to be found by customers in the area? If so, it's important for your website to have Local SEO.
Local SEO (local search engine optimization) is what will help your business thrive. Whether you are a new small business or an established one, it's vital to have a plan in place for what customers are searching for within your area of service and how you can rank higher on search engine results pages. In this blog post, we'll discuss five reasons why local SEO is important for any company that wants to do well today and tomorrow.
SEO stands for search engine optimization, and it’s the process of affecting the visibility of a website or web page in a search engine's unpaid results. SEO considers how to rank higher on SERPs (search engine result pages), which include Google, Bing/Yahoo!, and many more.
The goal is to have a site or web page rank higher for commonly searched terms.
A natural search result refers to a listing on the first SERP that isn't an ad, typically marked with "Ad" next to it. A business’s ranking in these results is vital as over 80% of searchers rely solely on them when deciding where to buy.
In order to achieve success with SEO, you need to get a thorough SEO audit service on your existing site and content. This will help determine where you need the most work in order to rank better for search engine queries, as well as provide recommendations on how to improve those areas. A good local SEO company should be able to offer this service at an affordable price point.
Local business SEO utilizes the term local and refers to a business or site that is targeting customers from a specific region, city, state, or territory. It's important for any small company in today’s world to have a presence on both online search engines as well as brick-and-mortar locations.
Local SEO helps with getting your name out there in that specific area, and it also helps you rank on search engines for queries relating to your geographical region.
Local SEO is an especially important consideration if a business doesn't have a physical location of any kind. Local customers will not be able to find them online so the only way they can buy from you is by finding you in their local search engine.
For example, a bakery in NYC should be found on Google when someone searches for "NYC bakeries" or "bakeries near me." Local SEO services will help them get their name out there and rank where they need to so that customers can find them with ease.
Local is the key word here -- businesses have to be found locally in order to be successful.
Here are five reasons why your business needs Local SEO:
Local SEO strategy is an excellent way to improve your conversion rates on a local level. Take for example, the difference between trying to convince someone who lives in New York City or any other major city that your company’s product or service will have all the things they need and finding someone from another country with no knowledge of what you offer.
The person in NYC will immediately be able to see the value of your product, because they are familiar with all the things that you offer and how it can improve their life. They know what public transportation is like, so if you sell a new type of car service app, they might not need it as much as someone who lives on a farm in Idaho.
It’s not just about the details of your product or service, but also how you sell it and what questions you ask. Ask a person in New York City if they prefer to commute by subway every morning for 45 minutes or drive their car over an hour each way because there are no other options available to them?
People in NYC are far more likely to choose the 45-minute commute each morning over a 60+ minute drive because they know what their options for transportation really are. When you sell your product or service, ask them if they prefer one form of commuting (driving) to another (public transit), and offer different pricing structures based on those decisions.
Local SEO is more than just ranking for your company’s name or the industry you work in, it's about understanding how to use that information in a way that will convince someone living nearby.
While it's true that some people may be more inclined to buy from an online store because they want the convenience of ordering what they want and having it delivered, there are other reasons why local customers will choose a local business over one that's out-of-state or even their own country.
For example, many small businesses offer personalized customer service in order to make their clients feel valued. They know that their customers are more likely to buy from them if they're given the time and attention needed to make a sale, not just being put through an automated system where you don't have any control over what happens next.
They also offer products or services that can only be found in your specific area. A small restaurant might have a specialty dish that's not available anywhere else and they use that to their advantage by offering it exclusively.
Local businesses know the needs of their customers better than anyone, so when you're in need of something unique or hard-to-find this is often where you'll turn first.
Businesses who don't try to focus locally are missing out on a sale.
Customers are more likely to buy from local businesses because of the feel-good factor. When people can see and touch a product before buying it, they're less likely to have buyer's remorse. Local SEO helps you attract customers, get in front of their faces so that they know about your business, then close them with good customer service.
This is why local SEO should be a top priority for your business. It will help you get in front of more qualified customers, and less expensively reach them with ads or other marketing tactics. And by being visible on the web, you'll have an easier time attracting potential employees to work at your company as well!
SEO for small businesses is one of the most important aspects of any marketing strategy.
People are more likely to buy from local businesses because, when they can see and touch a product before buying it, they're less likely to have buyer's remorse. Local SEO helps you attract customers, get in front of their faces so that they know about your business, then close them with good customer service.
There are a lot of ways in which it's important for your business to have an outstanding online presence. One way is being able to reach more people, including the ones who live close by and might not have heard about you yet. With local SEO, you'll also have a better chance at reaching their phone screens first before other companies do because they're local and available. Plus, you'll be able to reach people at the time they're looking for what you offer by serving them in their area.
With the help of small business SEO services, you'll be able to get your business found in maps listings, or even on Google's first page.
You can also use these services to set up a website on the right domains and pages for more targeted web presence. You might need this if there are many other businesses with similar names in your area - it will help separate you from the pack.
Another reason why you should consider local SEO services is that they can help you rank higher on search engines like Google and Bing which will result in more traffic, leads and conversions for your business. Local businesses are a lot easier to get noticed by people who live close by than those elsewhere because of the geography-based results we see on search engines.
Google Maps is one of the most popular ways to search for a business and is often used as an alternate option when Yelp isn't available. According to a study, when people search for a product or service on Google Maps and find your business in the map listings, they are more likely to visit you.
A common misconception is that SEO only helps businesses online; however, it also has benefits like boosting rankings on maps so that customers can actually find them offline. Local SE services can help with this, which can lead to an increase in foot traffic into your storefront!
Google Maps is one of the most popular ways to search for a business and is often used as an alternate option when Yelp isn't available.
When you're listed on Google Maps, your information will be displayed in the map's "Points of Interest" section and it will also show up next to your listing if someone searches for specific keywords related to your industry.
Increased visibility on Google Maps means that more potential customers will be able to find your business and click through to the page.
This can lead to increased foot traffic in your storefront or a higher number of leads for email marketing, depending on what type of product you're selling.
People are finding your business on their mobile devices. As of August 2015, Google lists more than 50% of traffic coming from a mobile device. The problem is that most people find local businesses just by typing in the word “near” and then seeing what pops up on Yelp or Google Maps- not through an organic search result!
This is where local SEO comes in. You need a strategy for mobile, and it's not just about making sure your website looks good on the smaller screen- you also want to ensure that Google knows your business exists when someone searches nearby or by their phone number. This can be done through geo tags and adding information like hours of operation and a map to your website.
-Google lists more than 50% of traffic coming from a mobile device. The problem is that most people find local businesses just by typing in the word "near" and then seeing what pops up on Yelp or Google Maps - not through an organic search result!
This is where local SEO comes in. You need a strategy for mobile, and it's not just about making sure your website looks good on the smaller screen - you also want to ensure that Google knows your business exists when someone searches nearby or by their phone number. This can be done through geo tags and adding information like hours of operation and a map to your website.
If you want to grow your business, it’s time for a change. There are many other reasons why it's important for your business to use local SEO services, but these are just a few of the ones that might be most relevant to you.
Your customers are looking to buy from local businesses and they have the internet at their fingertips. You need a local business SEO strategy that targets these customers with better engagement online and more visibility on Google Maps.
Local SEO is what can help you generate new leads while giving your existing customer base unbeatable value in terms of ROI because people will see your company as trustworthy, honest and efficient when they search for companies near them. It also has a higher conversion rate so if you're not already doing this, now's the time!
Reach out today if you'd like our team of experts to partner with you or one of our partners who specializes in local marketing to create a strategy that will give you the visibility and conversion rates of a national brand.
Get your 100% FREE no-obligation 30-Minute Growth Strategy Session Call ($1,000 Value) where we'll show you a detailed personalized plan to help maximize your business.schedule your call