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4 Pitfalls That Weaken Your SEO

Did you know that 75% of Google clicks go to the top five search results? Such figures highlight how vital SEO is to a website or blog. SEO has changed over the past several years such that older tricks do not work anymore. Avoiding a few mistakes will go a long way in making your website more effective. Let’s delve into the details.

Pitfall #1: Forgetting About Mobile Responsiveness

Gone are the days when companies relied on desktop users for most of their traffic. Today, you are much more likely to maximize your earnings by focusing on emerging technologies such as mobile-optimized websites. Your website design needs to accommodate smartphone uses since they already outnumber PC users.

What you want to do is give mobile users reason to visit your site on the go. With a poorly optimized SEO for mobile browsing, even your most loyal customers will postpone visiting your site if they do not have their computers with them. You have to remember that if your website is not well optimized for smartphone browsing, your subscribers will find an alternative place to take their attention.

Pitfall #2: Not Taking Advantage of Voice Search

Voice search is yet another new technology that is making waves since the advent of smart digital assistants that work amazingly well on smartphones and tablets. Adobe reports that almost 50% of web content consumers use voice for their search. As companies such as Google, Apple, Samsung, and Amazon polish their digital assistants, it will become increasingly important for your SEO to accommodate voice.

If you're not already optimizing your website for search using voice, you are leaving a lot of value on the table. One of the things you need to understand about voice search engine optimization is how people use smart assistants. Smartphone users do not use voice search the same way they use computer keyboards. Instead, they ask questions and hope to get direct answers.

Adding snippets to your website and a frequently asked questions page will go a long way in making your website voice search-friendly.

Pitfall #3: Not Using Enough Pictures

Failure to use pictures in your web content is quite bad. However, including images and illustrations and failing to optimize them for SEO is just as bad. Optimizing pictures for search engines is one of those niche digital marketing areas that are often overlooked. Studies show that more than 20% of all web searches performed in the United States were directed at Google images.

When you think about it, searching for images makes sense, especially now that most people are busier than ever. Deadlines seem to close in faster than they used to in the past, leaving professionals with no time to go over dozens of written sentences before an important presentation.

If you want to improve your rankings opportunities, you can't let the power of images go unused. You have to learn about inserting relevant images in appropriate locations. You also need to determine the most appropriate picture format between jpeg, png, and gif. The aspect ratio of the images should look good on both computer screens and smartphone displays.

Pitfall #4: Failing to Use the Right Keywords

Keywords are perhaps the most important elements in SEO. Most professionals who work in digital marketing will tell you that you are set once you have your keywords. While that is true to some extent, it will only get you very far.

With e-commerce being so popular, some consumers are looking to buy stuff. If the kind of information you provide is targeted at such users, don't be afraid to serve them the right keywords.

The use of the internet to look for information has become ubiquitous due to the popularity of smartphones, tablets, and powerful computers. Reports reveal that about 92.86% of all web traffic comes from Google Maps, Google Images, and Google Search.

Your SEO strategy has to be excellent and up to date. Contact us today to learn more about avoiding the mistakes mentioned above as you grow your website or blog's value.

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