Do you want to crush it with your Facebook page in 2021? Then these tips will help you to find out everything you need to know.
Video advertising on Facebook tends to outperform any regular ad images. There are a few exceptions here, but all in all, video content usually comes out on top. If you provide a service-based business, then this is especially the case. You need to do your bit to try and educate the target market, and you also need to try and establish the industry expertise that you have. This will help you to gain clients, and it will also help you to generate business. If you don’t feel like you need an explainer video, you can easily try and use customer testimonial videos to your advantage. Demonstration videos work very well if you sell products. There’s a lot of value in providing some entertainment to your target market, not to mention that you can also use it to make your brand much more memorable.
When you advertise on Facebook, you’ll be glad to know that there are tons of different placements that you can choose from. A placement refers to where your advertisement is displayed. It should be noted that all placements are not equal. Some placements often get pushed more than others. Facebook highly recommends that you use the automatic placement option whenever you place your ads. This is a very good point. If you are running a campaign to boost your conversions, then automatic placements will usually give you the best result. This is mainly because Facebook will optimize your campaign so that you can generate more conversions. Believe it or not, this includes putting your ads in locations where they are most likely to convert. If you are using a traffic objective or using a non-conversion tactic, you can start by using the feeds and story placements instead.
Believe it or not, this is one of the most important tips that you will read in this article. Installing the pixel on your own website is a no-brainer to say the least. When you have it installed, you can then track all of the actions that people take on your site, and you can also use it to try and retarget your website visitors. More and more people are now opting to use the pixel to target visitors, but most have installed the base code alone. This is a fantastic start, and it gives you a lot of valuable data. It also helps you to accurately determine key performance indicators. This could include the total cost of each lead you are getting and the cost per purchase too. This will help you tweak your campaign later, and it will also help you see how effective your marketing is. That being said, you need to make sure that you add some event code. Event code should be added to certain pages after a specific action has been performed. If someone enquires through your site, then ideally, your thank you page would then contain the lead event code.
If you do this, leads will be recorded inside your ad account. This will give you the chance to instantly determine the cost that you are paying per lead within your Facebook account. You can also see your targeting options to make sure that you are getting the best results. This, in turn, will help you optimize your campaign and help you utilize your advertisement budget much more efficiently. If you’re not too technical, you can install the pixel by using an online sales funnel. This will help you to implement it properly, and it will also help you to track the leads efficiently, which is always a good thing when you are running on a hectic schedule.
Of course, if you want to make sure that your Facebook campaign is the best that it can be, then this guide will help you tweak your advertising strategy so that you can find out how much your leads are costing. You can also use video to get more leads, and effective ad placement if you want to get more visibility. It’s that simple, and you would be surprised at how much you could rocket your results by simply making a few tweaks.
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